Saturday, September 6, 2008

Uniq Advertising Campaign

Check out the new widget I added on the right side of the blog - UNIQLOCK. It's a clock and after every few seconds you will see a dance sequence. Turn on the music and you get mesmerised by the trance-like music while waiting for the next dance sequence to appear.



In short, it's addictive.



I spent almost half an hour watching the sequence and finding some sort of pattern in their routines.



I had no idea what UNIQLO is, but soon I realise it's a clothing line. The creation of this widget is a way to promote the branding around the world. And from the website, the figures look impressive. Talk about global brand-building.



Click here to find out more about the campaign, that has been going on for over a year.





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