


I think we spent more time talking than taking photos, which explains why out of the 5 outfits she brought, we took only one.















Nasrul's photo had the most areas which the judges picked on..Joyce (from marketing perspective) looks at which car she would like to buy.. Jimmy's stood out.Olivier (from commercial photographers perspective) feels that for a lifestyle shot, it needs to be believable that you're the person in the shot. This seems more high fashion than lifestyle (Olivier, pls correct me if I misunderstood you)Jingna (from a fashion photographers perspective) feels the model didn't connect with the camera.. at least not up to her standard :p

Jimmy's picture fits the contest theme the most, where Audi is about lifestyle, glamour and fashion. The usage of the model, the pose and the angle where the shot was taken made it the clear winner among the entries.

It is important, as a photographer, to understand and execute the brief given by a client. You guys were given a car, a fashion context, and of course the lifestyle angle. As a photographer, you must think about who you must please the most (the client paying you) within the spectrum given to you; it goes this way:1) Who is the client? What do i know about this client?2) What is the product?3) What am i selling here (a lifestyle? a product?)4) How do i meet this criteria without compromising my artistic integrity as a photographer?5) How do i have FUN executing the job? A competition is a job, like any professional photography assignment.6) Am i under-delivering or over-delivering? How would i feel if i saw my own image in a magazine for the first time and i was not the one shooting it?This was a tough call. You guys did an amazing job! Continue taking pictures and never let anyone tell you it is not worth it. Practice makes perfect!


The Nokia E75 is the latest E-series mobile phone, a replacement to the E71 launched in June 2008. 10 months have passed, but it seems like time stood still and not much new features are found in E75.